Google: Why is [town], Massachusetts so [blank]?

This map details the Google autocompletes when people ask "Why is [town] so?" (Inspired by the popular map of what Google autocompletes for each state in the country).

Some predictive results are to be expected ("Why is Boston so awesome?") and some are not associated with the town at all ("Why is Gloucester so easily deceived by Edmund?"). Keep in mind, Massachusetts town names are not exactly unique, so it's interesting to see what people tend to associate a town's identity with-- like with Montague, it's Shakespeare's Romeo..

Zoom in to see the results for each community that turned up a result in the search engine.

Andrew Ba Tran/ (@abtran) and Russell Goldenberg/Boston Globe (@codenberg)