Hostess unveiling Twinkies in 100-calorie snack pack
MILWAUKEE - Hostess Twinkies are becoming the latest product remade and repackaged into 100-calorie snack packs, a product some analysts say could do well given that more people are packing their own lunches in the slumping economy.
The maker of the golden yellow, creme-filled cake is launching "Twinkie Bites" nationwide in stores today.
It's also introducing a snack pack featuring strawberry cupcakes as it extends the 100-calorie pack line, originally aimed at women who wanted to snack more sensibly.
Hostess launched its 100-calorie cupcakes in 2007, but held off on making a version of the Twinkie because the product was a favorite overall, not just among those looking for low-cal options, said David Leavitt, vice president of snack marketing at Hostess's owner,
Hostess didn't want to just shrink the Twinkie, Leavitt said, so they created three miniature round versions. Leavitt said people enjoy having multiple bites rather than just the one product.