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Long’s Jewelers chooses local couples for lgbt ad campaign.

Posted by David Zimmerman  September 10, 2013 12:32 PM

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Long’s Jewelers has launched a new ad campaign geared to reaching the lgbt community and the locally owned and operated jeweler is using local couples as the models in their ads. There are two different ads in the campaign, one features a lesbian couple and the other a gay male couple.


The women, Julie and Paula Astl , were married in May of this year. The two met through mutual friends years ago and would see each other at different events every now and then. “I always remember Julie because she was so nice, so uplifting and always so happy...of course, she was also very cute and had a face and personality that you just don't forget , said Paula. Years later (and a few relationships later) the two were re-introduced and decided to get together for dinner in Davis Square. “A few dates later butterflies were flying around both of us and have been ever since!” she continued The couple got engaged in July 2012 and just got married in May 2013.


The men featured in the campaign are Ben and Adam Berry. Ben and Adam met in Provincetown 7 years ago. Ben was working at the ice cream store at Spiritus Pizza (as well as playing Romeo in the Shakespeare on the Cape production of Romeo and Juliet) while Adam was in town visiting a friend. The two had known about each other since 2003 due to a mutual friend Elliot who had always said "You have to meet this guy I know, Ben. You would be perfect for each other." and vice versa.

Although Adam was 2 hours late for their first date (a work problem), he was soon forgiven. “We had our first kiss at the end of the night and I knew then I had found my Romeo,” remembered Adam.

This is not Adam’s first time in the pages of Boston Spirit. He appeared on the cover of the September 2012 issue in conjunction with an article on lgbt paranormal activity in New England. Adam stars on the SyFy channel’s ‘Ghost Hunters’ television show.

Criag Rottenberg, President of Long’s, thinks the campaign does a great job of capturing the excitement of a wedding. “We are excited to make our latest Boston Spirit Magazine campaign more personal by featuring real local Boston area couples in our ads! We were overwhelmed by the number of couples who responded to the call for pictures. It was so difficult to choose only two couples. We hope this is the beginning of a long standing tradition of featuring happy Boston couples in our campaigns. There's something special about a photograph of a genuine moment, especially the pure joy of a wedding.”

This blog is not written or edited by or the Boston Globe.
The author is solely responsible for the content.

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About the author: Boston Spirit Magazine’s daily blog brings you all of the information you need on New England’s LGBT community. In addition to highlighting local and national LGBT news, we will also highlight local leaders from the worlds of business, politics, fashion and entertainment and keep you up-to-date on all the latest events and parties, hot spots for travel, shopping, dining, and more!

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