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Prime Motor Group breaks ground on new Hanover Mercedes dealership

Posted by Clifford Atiyeh  August 19, 2013 11:32 PM

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A former Buick-GMC dealership will soon show off the latest Mercedes-Benz models in Hanover as part of the Prime Motor Group.

The new $10 million facility, co-designed by Mercedes-Benz, is part of the automaker's $250 million investment to renovate 300 of its 350 U.S. dealerships. Mercedes-Benz dealers like Prime, which already owns one dealer at its Westwood headquarters, are spending nearly $1.4 billion.

Prime president David Rosenberg bought the old Columbia Buick-GMC dealership on Route 53 in 2012 and plans to open the new Mercedes-Benz dealer at the same site in early 2014 and bring 40 new jobs. Like other dealers run by rival Herb Chambers, the new dealer will have covered valet parking, free loaner vehicles, free Wi-Fi in customer lounges, children's play areas, and other amenities designed to take the edge off a service visit.

The dealership group owns 18 shops throughout the Greater Boston area and has 1,000 employees.

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Clifford Atiyeh is an automotive writer and car enthusiast . He has spent his entire life driving cars he doesn't own.
In the garage: 1995 21-speed Iron Horse, 2002 Jeep Wrangler X (by association)
Bill Griffith is a veteran Boston Globe reporter, having reviewed cars for more than 10 years and serving as assistant sports editor for 25 years. He was also the paper's sports media columnist.
In the garage: 2006 Subaru Baja
AAA's Car Doctor, John Paul John Paul is public affairs manager for AAA Southern New England, a certified mechanic, and a Globe columnist. He hosts a weekly radio show on WROL.
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Craig Fitzgerald has been writing about cars, motorcycles, and the automotive industry since 1999. He is the former editor of Hemmings Sports & Exotic Car.
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Keith Griffin is president of the New England Motor Press Association and edits the used car section on He also writes for the Hartford Business Journal and various weekly newspapers in Connecticut.
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