How Red Bull manages to plaster its primary colors on everything from a Formula One racing team to supersonic human skydiving is an incredible marketing exercise. Especially for a company that crafts an exceptionally disgusting yellow beverage that speeds your heart rate and doesn't break down, even when you've thrown it up the next morning after drinking "Jager bombs" or whatever awful mess college kids are drinking these days.
Red Bull isn't the Coca-Cola company, which is revered and loved around the world for its iconic taste and shapely bottles. But somehow, it too can afford to sponsor everything. Every month, Red Bull is burning its cash on extreme sports and outrageous stunts, and unlike the drink, the results are usually awesome.
On Friday, Red Bull closed a section of Mount Snow in West Dover, Vt., and set loose a 900-horsepower pickup truck both up and down a 30-degree black diamond trail. This is a jacked-up, dirt buggy-style race truck plucked from the TORC series (The Off-Road Championship, a small U.S.-based competition in the mud and sand). All Red Bull needed was to slap on some giant snow tires with half-inch long spikes, set up a few jumps and queue up the cameras.
It's a little terrifying considering driver Ricky Johnson has to tilt the truck in mid-air to avoid the ski lift poles. And unlike movie chase scenes, Johnson was certainly not doing 25 mph and made to appear like 75 mph in post-production. He probably hit 75. Uphill.
The video below says it all. Just don't drink Red Bull.
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About Boston Overdrive
|Clifford Atiyeh is an automotive writer and car enthusiast . He has spent his entire life driving cars he doesn't own.
In the garage: 1995 21-speed Iron Horse, 2002 Jeep Wrangler X (by association)
|Bill Griffith is a veteran Boston Globe reporter, having reviewed cars for more than 10 years and serving as assistant sports editor for 25 years. He was also the paper's sports media columnist.
In the garage: 2006 Subaru Baja
|John Paul is public affairs manager for AAA Southern New England, a certified mechanic, and a Globe columnist. He hosts a weekly radio show on WROL.
In the garage: Hyundai Sante Fe, Chrysler PT Cruiser convertible
|Craig Fitzgerald has been writing about cars, motorcycles, and the automotive industry since 1999. He is the former editor of Hemmings Sports & Exotic Car.
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|George Kennedy is a senior writer for WheelsTV in Acton, which produces video reviews for Yahoo, MSN, and other auto websites.
In the garage: Lifted 1999 Jeep Cherokee