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Internet radio service Pandora to offer gift cards

October 14, 2010

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NEW YORK—Pandora is permitting its fans to give gift subscriptions to its Internet radio site, allowing for perks including unlimited listening without advertising.

The Pandora One subscription service has been available for over a year but the company announced Thursday that fans will now be able to gift someone a subscription for the same price, $36.

Though Pandora is free, there's a 40-hour cap per month on listening. Those with a subscription can listen to the service as much as they want, and get higher quality audio, among other benefits.