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Strategies for finding a unique niche

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Business Book Review / June 1, 2008

Outsmart! How to Do What
Your Competitors Can't

By Jim Champy, 196 pp.,
Pearson Education Inc. 2008

Today, business is far more complex and demanding than ever, but is also full of opportunities. Being competitive requires new concepts, products, and sophisticated marketing tools. Success is achieved by a company's collected wisdom, and strategy comes not only from the front lines but from everywhere within the organization. The way to outsmart competitors is by finding distinctive market positions and uncovering sustainable advantages.

In "Outsmart!," author Jim Champy describes real strategies that are helping companies achieve breakthrough growth. He presents concise and compelling case studies and demonstrates how entrepreneurs are finding unseen opportunities and fulfilling unmet needs.

Companies that can outsmart the competition know who they are, where they want to be, and how to get there. Outsmarting the competition requires intelligence, experience, business savvy, and the ability to be fast and flexible, ready to adapt to the transforming market.

Innovative thinking can help simplify complex problems for customers, and even tap into the success of others. Innovative thinking includes recognizing opportunities nobody else sees, borrowing ideas from seemingly unrelated industries, and sometimes just keeping it simple.

Outsmarting the competition involves meeting a market's unmet needs. Those inclined to action after seeing opportunities are most likely to outsmart the competition, because they are alert to what may not be obvious, except through personal experience. Walking the footsteps of others who have successfully entered an unknown area to solve even a seemingly small business problem can help business people compete in the roughest market places and do so smarter.

Business Book Review provides hundreds of summaries of business books online for a fee. For full summaries, go to businessbookreview.com.

Outsmart!

How to Do What Your Competitors Can't, by Jim Champy, 196 pp., Pearson Education Inc. 2008

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