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Foodie's Market officially opens West Broadway storefront

Posted by Patrick Rosso  February 25, 2013 12:16 PM

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(Patrick D. Rosso/

Mayor Thomas Menino joined by state Representative Nick Collins, Victor Leon, Victor Leon Jr., and City Councilor Bill Linehan.

Foodie’s Market, the newest addition to West Broadway, officially opened its South Boston store Saturday, adding to the continued rebirth of the street.

The 8,500-square-foot store, which held a “soft opening” in January, is owned by Victor Leon and his son Victor Leon Jr. The two also have Foodie’s Market locations in the South End and in Duxbury.

“The South Boston community has been so supportive and we hope to be a cornerstone for the community,” said Victor Leon Jr.

Mayor Thomas M. Menino made a stop at the market Saturday to welcome the store to its new home at 230 West Broadway and sample some of the organic offerings.

“This new Foodie’s market in South Boston is a great example of how the American Recovery and Reinvestment Act is directly benefiting neighborhoods,” Menino remarked.

Renovations to the store cost an estimated $3-million and were partially funded through a $1,445,000 small business loan provided by the city’s Office of Business Development and funded through the ARRA.

“These funds help support people like the Leon family, who have been so committed to the City of Boston for more than a decade. We thank the Leon family for investing in the future of this community, and congratulate everyone who worked so hard to make this West Broadway store a reality,” Menino added.

Customers streamed in and out of the store Saturday as they looked over produce, small batch salsas, and the deli counter.

Foodie’s renovated location, once the home of the American Nut and Chocolate Co., is just one of the new developments along West Broadway adding life to the strip of road in the seaside neighborhood.

In addition to the market, new residential and commercial spaces have been popping up, from the development at 11 West Broadway that will bring 50 residential units and four commercial spaces, to the recently approved development at 22-26 West Broadway that will bring 31 residential units and commercial space.

“This use to be where the supermarket I went to as a kid was,” said South Boston City Councilor Bill Linehan, who stopped by Saturday to congratulate the Leons. “It’s great to see it rehabbed and everyone using it. West Broadway is alive and getting better.”

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