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With Daytime Emmy nomination, South Boston company basks in success of PBS series 'Fizzy’s Lunch Lab'

Posted by Patrick Rosso  May 30, 2012 04:32 PM

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With its animated online series "Fizzy’s Lunch Lab" nominated for a Daytime Emmy Award, the leaders of the South Boston-based Hero4Hire Creative will have their fingers crossed as they head to California for the ceremony in June.

This is the third time the company has been recognized for its web-based series that runs on PBS KidsGo! and as Evan Sussman, one of the company’s founders put it, it never gets old.

The series uses animated videos to teach children lessons about good nutrition.

“We’re tackling issues that are timely and we tackle it in a way that’s fun,” Sussman said. “We just try to make the show entertaining but informative. We don’t approach it from a purely nutritional standpoint, but more how to relate to your food.”

The company has humble roots. It started in Sussman’s apartment in Cambridge in 2009 with a small staff and eventually grew and moved to the Distillery building in South Boston.

With more space to stretch its creative wings, it has become one of the top five PBS websites, according to Sussman.

“We’ve met a bunch of people since we moved there in 2010,” Sussman said of South Boston. “Every month there is a new gallery opening up and always a bunch of artists hanging around, which is great. Plus, the neighborhood has plenty of good lunch spots and places to walk.”

Being based in South Boston for the past couple of years, it would be hard not to see a little Boston influence on Sussman’s site and show, which not only takes kids on interactive tours of the human body with its videos, but has games and activities for children and their parents.

“We definitely have a Boston flavor,” said Sussman. “Our entire cast is local Boston actors and even one of our charters is a tough talking Boston cab driver named Sully the Cell.”

Sussman, who is originally from Tennessee, said he knew he wanted to live in Boston at a young age.

“I fell in love with this city when I was 15 doing a summer program at Boston University,” said Sussman, who graduated from BU in 2003. “I think I fell in love with it at first because I never experienced the winters.”

Sussman and his team are happy to try to get children and their families eating right.

"Our main goal is to get kids to eat with their families," said Sussman. "It's an opportunity to create a trickle-up affect and get the kids excited to cook with their parents or guardians and really pay attention to what they are eating."

To check out "Fizzy’s Lunch Lab's" episodes, interactive games, and recipes, click here.

The Daytime Emmy’s will be held June 17 in Beverly Hills.

Email Patrick D. Rosso, Follow him @PDRosso, or friend him on Facebook.

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