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Nona's Ice Cream of Hingham to open Scituate store on Saturday

Posted by Jessica Bartlett  March 16, 2012 02:36 PM

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The beloved Nona’s Ice Cream Shop, until now the exclusive treasure of a busy Hingham square, will open its second ice cream store at Scituate Harbor on Saturday.

Just days after the store’s 11th anniversary in Hingham, owner Tom Donahue was visiting with Scituate selectmen on Tuesday to ask for a Common Victualler’s license to sell the ice cream at the new shop, which will be located at 1 Mill Wharf Plaza next to the Mill Wharf Cinemas.

Selectmen unanimously approved the store, which mainly will employ students from Scituate.

Expanding the branch to Scituate was an important step for Nona’s owners, especially as the family lives in town.

“We’ve always wanted to open another store,” said Krissy Donahue, Tom’s wife and a co-owner of the parlor. “We live in Scituate, and felt that it’s far enough away to be a different market. And it kind of fell into our laps, this location, but we thought it would be a nice town to expand in.”

Nona’s will take over for seasonal Scoops Harbor ice-cream parlor, which closed in November, and is located next to the cinema.

By Feburary, both Krissy and Tom, had leased the storefront. Since then, crews have been renovating the space.

Although it won’t look like the Hingham store, it will still have the same feel, Krissy said.

“The colors are not similar to Hingham at all. We’re attached to the movie theatre, which is red, and the floor is red and white, and we don’t use any red in our logo. So we painted the walls a neutral color, and have chalk boards.

"But my favorite part is the kiddie step. The guy who built it - Chuck - is a Hingham guy, and he built the same thing down here to make it so kids can look into the case and see the flavors,” Krissy said.

The ice cream will be made in Hingham and brought down to the Scituate store, Krissy said.

Like its Hingham counterpart, the store will be open year-round, a happy change for residents used to only partial-year service with the previous owners.

“It’s a year-round operation,” Tom said to selectmen on Tuesday. “We have a lot of people working, and it’s my wife’s full-time job. I do the night part of it, but we have a lot of college kids from Scituate [that need work]…we think we can make it successful.”

The opening comes just in time for the St. Patrick’s Day Parade, which will end at Front Street after making a march down from Gates Middle School.

Krissy is hoping the busy weekend will be a nice kick-off for the establishment.

“It’s Scituate and its St. Patrick’s day, but one of the big pushes was to get up before the parade on Sunday. It’s very fitting. We made a special St. Patty’s Day Sundae [for the occasion].” She said

The store would still focus on selling ice cream, ice cream cakes, and maybe even soups and coffee.

Regardless of the new store, however, the company’s ice cream truck, which serves Cohasset, Scituate, Hingham and Norwell, will continue to operate as normal.

“It’s great. We do parties. It’s like having a catering truck,” Krissy said. “It’s a great marketing tool too, which wasn’t what we intended, it just happened to work out that way.”

Also unchanged is the family’s commitment to fund-raising. According to Tom, the ice cream store will hopefully make donations to all of the Scituate Schools, where several of the family’s children attend.

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