Rinus Oosthoek, executive director of the Salem Chamber of Commerce, is asking business owners in the city to help the victims of Hurricane Sandy, which tore a path of destruction through the tri-state area from which much of Salem's October tourist base hails.
A major part of Salem's tourism audience comes from the New York, New Jersey, Connecticut corridor," Oosthoek said in a statement. "While celebrating Halloween today, we would like to give everyone an opportunity to help the victims, and donate to the American Red Cross Disaster Relief Fund."
Oosthoek is asking that business owners in the city print out the flyer that can be found by following this link, and attach it to a jar or bucket in their establishment.
"We think we will be able to make a substantial donation to the Red Cross," Oosthoek said.
With the busiest night of the year on the horizon - 40,000 people are expected to flood the downtown area tonight - Oosthoek wants to get the relief drive started as soon as possible.
Donation checks should be made out to "American Red Cross."
The Salem Chamber will collect all donations tomorrow and get them to the the Northeast Massachusetts Chapter of the American Red Cross.
For more information on the red cross relief efforts visit http://www.redcross.org/ma/boston.
Ryan Mooney can be reached at firstname.lastname@example.org. Follow him on Twitter @mooney_ryan.