There will be a new place to buy an Xbox game console or Surface tablet locally. Microsoft will be opening a store on June 8 in the Natick Mall.
Microsoft has stores in Boston and Braintree, however this will be its first location in the MetroWest, according to the mall's marketing manager, J. Lynn Josephson.
The tech giant groomed its pedigree with the Windows, which became the dominant operating system for PC users. However, the company has struggled in recent years on the hardware front.
While the Xbox has been a hit with gamers, it's had to contend with some high-profile flops (remember the Zune and Windows Vista?). Meanwhile, the company has been attempting to make a bigger dent in the smart phone market with the Windows Phone OS.
Apple, which has been waving a ride of popularity with it iPhones and iPads, already operates a retail store in the Natick Mall.
Microsoft's grand opening ceremonies will be held at 10:30 a.m. June 8, and the store will open at 11 a.m.
The occasion will be marked by a concert from the band Weezer at 5 p.m. at a location near the Microsoft Store that has yet to be confirmed.
The store will be located on the mall's first level across from Williams-Sonoma. Store hours will be Monday-Saturday, 10 a.m. to 6 p.m., Sunday from noon to 6 p.m. Check the Microsoft Store or Natick Mall websites for more details.