Tickets for the premiere of the "Wahlburgers" reality TV show went on sale Wednesday at noon. Within an hour, they were sold out.
Only 100 tickets were sold to the event, which takes place Jan. 22 at Hingham Harbor. Proceeds will be donated to the Dorchester Youth Collaborative.
“It’s all about the Dorchester Youth Collaborative, and the money is going to benefit them, so I’m really happy for them,” Paul Wahlberg, chef and co-owner of Wahlburgers, said in a phone interview.
Wahlberg said he was thrilled that the tickets sold so quickly, and that the $2,500 would help low-income urban youth. Additional opportunities for donations will be available during the event, Wahlberg said.
“It’s a program that Mark [Wahlberg] has been affiliated with for a long time,” Wahlberg said of his brother. “We’re very excited for it, and they were excited as well. It’s a great program, what they do over there is amazing.”
"Wahlburgers," which airs Jan. 22 at 10:30 p.m. on A&E, has been in the works for months. A short teaser online showcases snapshots of the three Wahlberg brothers as they own and operate the Hingham-based restaurant.
The decision to host the event was largely influenced by the desire to help the youth organization, which serves low-income urban youth with innovative programming. Wahlberg also said he was influenced by the fans.
“It seemed like the right thing to do for Wahlburgers, and for people affiliated with the restaurant stuff,” he said. “It’s more about them than it is for me. It’s showing our gratitude to them. And it's for a very good cause.”
For the lucky group of attendees, the event will start at 8 p.m. at a pre-party event at Wahlburgers, including an assortment of sliders and drinks. Guests will then head over to the Patriot Cinemas, and the screening will coincide with the airing of the show on television at 10:30.
Wahlberg said his mother, Alma Wahlberg, was expected to attend, as well as other relatives.
Though Wahlberg might have joined his celebrity brothers in front of the camera, the restaurant business won’t be put on a hold, even for the premier.
“I’ll be there cooking and running around,” Wahlberg said.