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Hingham photographer gets national spotlight with card campaign

Posted by Jessica Bartlett  September 26, 2012 04:06 PM

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Hingham photographer Alyssa Fortin’s work is the stuff dreams are made of – babies sleeping in black, velvety landscapes; children in crisp, white cotton staring whimsically at the lens, situated amongst black and white trees and wooden boats.

Now, her photographers are the stuff that William Arthur Inc. cards will be made with, as Fortin has licensed six of her shots to be used as sample photos in the national company’s holiday card promotions.

According to Fortin, a sales representative from the William Arthur organization came into R.S.V.P. (formerly The Stationery Store) on Main Street about two years back. A fake holiday card promotion, using Fortin’s photographs, was sitting out at the store, and the rep must have taken it with him, Fortin said.

It wasn’t until this past winter that the organization’s art director contacted Fortin asking to buy the rights of that one picture.

“I said, ‘Fantastic, do you want to look at my other work also?’” Fortin said. “They were in a crunch for time, but … I sent her 80 pictures I thought they would be looking for, and she ended up buying the rights to six of them.”

In addition to a picture of two of Fortin’s daughters, the other shots feature family posing with their dogs, in front of a wooden fence, and more.

According to Fortin, the clients approved the use of all of the photos requested, and have even been extremely supportive of the endeavor.

“All the Hingham families we used were excited and happy for me, and I received a cute note on my Facebook saying, ‘You’ve made my children famous! Thank you!’” Fortin said. “So now when you go into any card store in the US, or any [Arthur Williams] store, and you want to buy a holiday card, they pull out those giant books, and this year’s holiday has six of my images in it, and then I looked online and my pictures are also on their online website.”

Fortin’s contact information is also available to people who call in to William Arthur’s customer service department.

Additionally, Fortin has already been down to R.S.V.P. see her work in the new catalogue, and said her name is at the top of the photographer list.

“I think it’s fantastic. I’m really excited,” she said.

The business has brought increased recognition for Fortin and her work. Fortin even called her mother in Florida to tell her to check out her work in stores down there.

“It’s hitting people I would never hit. It’s making the circle bigger, which is just awesome,” Fortin said. “What I love about it is my pictures are getting out there to more people. Who knows where it will go, but it's fun.”

Along with the new promotion, Fortin is doing additional partner work with R.S.V.P. for the fall months for the second year in a row.

According to a release, people can order their holiday cards before Oct. 31 at R.S.V.P. and receive 20 percent off their order. Book a photo session with Alyssa Fortin Photography and one can also receive a free jpeg to use for the holiday card.

“Its just one small business helping another,” Fortin said. “A lot of my clients want to give their business locally, so while people are here in my office, I can say go down and see Judy at R.S.V.P. and here are some things we’ve done together.”

For more information on Fortin’s work, click here. For information on RSVP, click here.

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