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Danvers Rail Trail to officially launch mileage marker sponsorship program

Posted by Justin Rice  January 6, 2012 01:11 PM

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The Danvers Rail Tail Committee will officially kick off a program tomorrow morning that allows people to pay $150 to sponsor a tenth of a mile on the Danvers Rail Trail for a year or $500 to sponsor a full mile for a year.

This 4.3 mile recreational trail runs along an abandoned railroad corridor in Danvers to which the town has been granted a 99 year lease by the MBTA.

“The purpose of the mileage marker program is twofold: install mileage markers for public safety purposes so you can report your location and also to offer opportunities to sponsor the trail,” Danvers Senior Planner Kate Day said during a phone interview this morning.

The event, which starts at 8:30 a.m. at the Hobart Street Municipal Parking Lot (10 Hobart St.) will also serve as a volunteering opportunity. Volunteers will help clear leafs and install a bike racks.

At 11 a.m. the group will take a break back at the Hobart Street parking lot for a ceremony to officially launch the mileage marker sponsorship program.

Day said so far 18 individuals or businesses have sponsored mileage markers since the program began a few months ago.

“We got a bunch of [sponsorship] stickers going on for the first time so we’re excited,” Day said. “We have 18 mileage marker locations, which is great.”

All sponsorship funds received will be put toward the care, maintenance, and on-going improvement of the Rail Trail.

“Participating individuals and businesses will be able to introduce themselves to the public, and demonstrate their support of the Danvers Rail Trail by participating in this program,” a press release for the event said.

Details are as follows:

•    The Rail Trail Committee has installed mileage markers along the length of the trail, placing them each 1/10th of a mile, from south-to-north, with more prominent (larger) signage to mark each mile.

•    Sponsorship signage will help users of the rail trail to gauge their position on the trail, and provide valuable guidance to Danvers’ public safety personnel, should they need to respond to an emergency along the trail.

•    Sponsorship will be annual, and subject to renewal, with the sponsorship year to begin anew each June 1st. Sponsors will be contacted approximately sixty-days before expiration for renewal applications.

•    The initial year is underway, and will conclude on June 1st, 2013. Thus, initial sponsors will benefit from an extended exposure, while paying only one year’s fees.

How to become a sponsor: Search on the internet for the Danvers Rail Trail, or go directly to  The web-site has simple and easy instructions for (i) selecting a location, and (ii) making a payment by check, or credit card.

Got a question, or need help designing your logo, message, or family greeting? Contact Laura Cilley at

Justin A. Rice can be reached at

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