A new illuminated sign could rise above City Square as the accounting firm McGladrey works to improve its name recognition with a new nameplate on the roof of its building.
The firm, formally known as Vitale, Caturano and Company, appeared before the neighborhood’s Basic Services Committee Tuesday to present a proposal for an internally illuminated sign on the roof of 80 City Square.
The sign would have a white background with lettering of the company’s name and logo. Renderings of the proposed sign show only the letters are illuminated at night. The sign can been seen from Chelsea Street. The firm did not have the exact dimensions of the sign at the meeting.
The committee agreed to support a non-illuminated sign on the roof and welcomed a broader conversation about illumination once the company applies for a variance from the city’s Zoning Board of Appeals.
They city’s signage guidelines do not allow for internally illuminated signs, said committee member Mark Rosenshein. When the proposal goes before the zoning board, more public notice would be given to community members the building’s neighbors, allowing for more input before a final decision is made.
Bill Galvin, the committee’s chairman, said that while the company had been a good member of the community over the years, he was worried that allowing this sign would set a precedent to allow bright signs in and near the square.
Many Charlestown residents and organizations had previously worked to remove billboards from buildings surrounding the square, and in 2006 stopped TD BankNorth Garden from erecting a 240-foot long electronic billboard over concerns it would distract drivers on the Zakim Bridge and ruin the views from the neighborhood’s parks.
Follow us on Twitter @CharlestownNews.
Kaiser can be reached at firstname.lastname@example.org