The MBTA activated several big screens at the Harvard Square station Thursday as part of a new advertising initiative transit officials are hoping will generate millions in revenue.
The digital screens provided at no cost as part of a partnership with Titan Digital Advertising will display advertisements, service alerts and other real-time information to customers, according to the MBTA.
Other busy MBTA stops, including the Park Street, North and South stations, will get the digital screens by March.
According to the MBTA, the screens are projected to generate millions of dollars in new advertising revenue in the coming years. A total of 44 screens will be installed at the four stops.
At the Harvard Square Station, a kiosk with three 70-inch screens has been activated in the main atrium, and a total of five 55-inch screens have been installed in the inbound and outbound train platforms.