Posted by Susannah Blair April 19, 2012 10:00 AM
The following was submitted by Reagan Communications:
This spring, Simon Property Group, Inc. (NYSE:SPG) will bring high-energy runway shows to shoppers across the nation with Simon Fashion Now®. This free, dynamic celebration of style will make a stop at Burlington Mall on April 27–28. Spotlighting must-have trends for spring and summer from fashionable Burlington Mall retailers, Simon Fashion Now is bringing the drama and excitement of runway shows to stylish shoppers in Burlington.
Runway shows rivaling fashion industry shows in production values will take place at Burlington Mall. Yet unlike the industry shows that preview styles unavailable for several months, Simon Fashion Now makes the hottest men, women and children’s fashions of the season accessible; every look from the runway can be immediately found at retailers within the mall.
“Simon Fashion Now brings the NOW factor to our consumers,” said Jacque Ellis, assistant vice president of corporate special events at Simon. “We interpret the season’s trends and create hundreds of accessible looks on the runway that are available for purchase that same day.”
Simon Fashion Now events begin at Burlington Mall on Friday, April 27 at 5:00 p.m. with Trends & Friends Night in the Nordstrom wing & Lower Level Center Court. The free evening of events will feature entertainment, hors d’oeuvres, two runway fashion shows and ongoing giveaways. Participating retailers will offer exclusive deals, demonstrations and sampling.
“The Simon Fashion Now tour allows our mall to become the source for the season’s most accessible trends,” said Linnea Gerrior-Kelliher, director of mall marketing at Burlington Mall. “At each event, we extend the fashion beyond the runway and offer a stylish twist on a night out through our Trends & Friends Night. Guests can connect with our retailers through interactive stations while enjoying an evening of fashion, small bites and exclusive deals.”
Trends & Friends Night runway fashion shows begin at 6:00 p.m. and 7:00 p.m. The 6:00 p.m. show will feature Gap, ECCO Shoes, Vera Bradley, Eddie Bauer, Swim n’ Sport, Mind Body Sole, Land’s End at Sears, Sears and White House | Black Market. The 7:00 p.m. show will feature Ann Taylor, Coach, Athleta, Caché, Lacoste, Everything But Water, Juicy Couture, bebe, Betsey Johnson and Banana Republic.
Day two of Simon Fashion Now continues on Saturday, April 28 with high-energy runway shows at 1:00, 2:00, 3:00 and 4:00 p.m., ongoing Style Stops and Ready, Set, Style!, an interactive styling competition. Participants will compete for a chance to win the season’s hottest accessory - an American Express Simon Giftcard. Ready, Set, Style! will take place at 2:30 and 3:30 p.m. on the main stage, with the 3:30 p.m. Ready, Set, Style! segment hosted by Magic 106.7’s Candy O’Terry.
The Lord & Taylor runway show, set for 3:00 p.m. on Saturday, will feature celebrity model Chris Lambton of HGTV’s new show Going Yard (and former finalist on The Bachelorette). Chris will then appear from 4:00 – 5:00 p.m. for a special meet and greet with fans in the Men’s department of Lord & Taylor. With any Lord & Taylor purchase that day, fans will walk away with a professional photo of themselves with Chris.
A special cooking demonstration featuring Summer Winter Chef de Cuisine Tyson Podolski on the Lower Level Nordstrom wing will happen between 1:00 – 3:00 p.m. The demo will spotlight the culinary expertise of popular James Beard Award winning chefs Mark Gaier and Clark Frasier. Chef Podolski will stir up signature, sophisticated cuisine from the restaurant’s seasonal, modern American menu featuring ingredients grown at the on-premise, four-season greenhouse. Then enter your chance to win a gift card to Summer Winter where you can experience the surprising accessibility of eating sustainably with “greenhouse dining,” an approach Mark and Clark helped pioneer since they opened their renowned Arrows and MC Perkins Cove restaurants in Ogunquit, Maine.
Saturday will also offer in-store promotions and special discounts, and shoppers are invited to experience Simon Fashion Now Style Stops. Style Stops offer interactive demonstrations of lifestyle, beauty and style trends. They are complimentary and available from 12:00 to 5:00 p.m., including a demonstration from kadanse Dancing from Noon – 4:00 p.m. Burlington Mall retailers hosting Style Stops include L’Occitane, Nars at Lord & Taylor, D'Spa by Dellaria, L'Occitane, Estée Lauder at Macy’s, Shotcakes and Talbots.
Seating for all events is open to the public and will be available on a first come, first serve basis. Standing room is also offered.