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Beverly gears up for second block party

Posted by Terri Ogan  July 23, 2013 01:06 PM

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Beverly Main streets is gearing up for the second block party of the summer after drawing nearly 2,000 residents and members of the community to the first successful event last month.

The second block party is scheduled for Saturday August 3 from 5:30 p.m. to 9:30 p.m. on Cabot Street. An area between Pond Street and Federal Street will be blocked off for the festivities.

The well-received event will once again feature several food vendors, an area to drink beer and wine, live music and various games and activities.

"All of the feedback that we got was really positive," said Gin Wallace, executive director of Beverly Main Streets. "The only complaint was that the beer lines were too long. If that's the worst problem you have that's a good thing."

The organization is still working out some kinks, Wallace added, and must solidify musical talent.

The second time around, the event will include two additional food vendors, and a larger "beer and wine garden," which is a cordoned 50-foot area on Cabot Street where anyone the age of 21 and over can drink.

"It was so much better than we anticipated because we had never done one before," Wallace said. "It was hard to measure the size of the crowd,"

The August block party falls on the second day of Beverly Homecoming, which is the city's largest event and includes over a week of various activities and special events all over Beverly.

Wallace said that this could draw a different crowd, but necessarily a larger one.

"I think the buzz has been so positive, plus this is part of homecoming, so I think there will be a lot of people who come to Beverly just for that," Wallace said. "I think it'll be a little bit of a different crowd, but we'll see more local people because of the homecoming tie-in."

Aly Dupont, a manager at Rowand's Seafood on Cabot Street, said her crew had to pack up two hours early because they ran out of food.

The seafood market sold almost 200 lobster rolls in two hours.

"It was great," Dupont said. "It was really, really busy. I don't think anybody anticipated it being so crowded. We sold out of our food by 7:30 p.m. and that was after going back to our store and replenishing more."

This time around, Dupont added, Rowand's is planning on bringing more than double the amount of food they had last time, anticipating more people.

"I wish they did it a few more times this summer," Dupont said. "I think it's great for local businesses, even people that didn't have stands set up. Restaurants in the area had almost two-hour waits."

Terri Ogan can be reached at, or follow her on Twitter.

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