A Manchester-by-the-Sea resident has donated $150,000 to the Greater Beverly YMCA, which is the largest annual operating gift from a single donor that the organization has ever received, according to Rob Thatcher, the Y's financial development associate.
Ralph Bates of Manchester-by-the-Sea donated $75,000 to support the Y and offered an additional $75,000 if the Y could raise matching funds by May 17. The Y met that challenge, raising $75,000 by the deadline.
“Ralph presented us with this matching gift challenge and I knew we would succeed in raising the money,” said Judith Cronin, executive director of the Greater Beverly YMCA, in a recent announcement. “I want to thank Ralph for his generosity and deep desire to help those in need. I also want to thank our community for their support of this fund-raising campaign. With these donations, we’ll be able to provide even more opportunities to our neighbors who count on the Y for childcare and summer camp as well as youth development and healthy lifestyle programs.”
In order to raise the matching funds, the Y implemented a 30-day strategy entailing internal marketing, e-mail messaging to members and donors, and a fund-raising component through Razoo.com, a crowdfunding for causes website, Thatcher said.
One in five people receive financial assistance each year at the Greater Beverly Y, totaling more than $700,000.
“I feel so bad about people who don’t have anything,” Bates said. “I used to be a member of the Woburn Y many years ago and I would go there to play basketball. I thought that was what the Y was all about, until I met the folks at the Greater Beverly Y. They told me about the great charitable work they do. I know they help a lot of people.”
One hundred percent of every donation to the YMCA’s Y For All Annual Campaign supports the Y's Financial Assistance Program. Through financial assistance, the Y provides essential programs and services to local children, families, and individuals who would otherwise be unable to afford them.