This ain't your average Frosty.
Freaky the Snowman, or a guy named Brian in a snowman costume, took to the streets of our fair metropolis to film the latest installment of "The Scary Snowman" Youtube video series and terrorize the city's pedestrians.
The clip captures a lot of flustered jumping, several gaping mouths, and a few double takes, as well as some very entertained police officers. All in a day's work.
Not surprisingly, the snowman targeted ice cream franchise JP Licks' Cambridge store as one of the locations of its chilling prank.
The concept behind the Internet sensation is simple: Freaky, né Brian, stands still next to a storefront, assuming the part of large holiday decoration. With the help of the Scary Snowman crew, he targets unsuspecting passersby and moves to startle them. They react. And repeat.
It's a formula for comedic gold but not a perfect science. Jay Lichtenberger, one of the Scary Snowman guys who's not in the suit, said in a Facebook post that oftentimes the crew misses out on a great reaction because they fail to get permission or attract too much attention.
"We average about 10 to 15 great reactions an hour with a lot of not so great reactions in between," Lichtenberger wrote.
Since it launched four days ago, the Boston-based video has received more than 1.5 million views and nods from media organizations like Yahoo! News.
Note: This video features language that may not be appropriate for all audiences.