Three workshops are designed for real estate agents, hotel personnel, residents looking for something new to do with the families and guests, human resources specialists and corporate recruiters, school admissions personnel, municipal employees, docents, ticket-sellers at cultural venues, retailers, among others.
The workshops will be held from 8:30 a.m. to 10:30 a.m. at the Yawkey Special Olympics Training Center in Marlborough, and from 4 p.m. to 6 p.m. at the Historic Village Hall in Framingham.
A third workshop will be held June 1 from 10 a.m. to noon at the DoubleTree by Hilton Milford.
The workshops are part of the bureau's MORE MetroWest campaign that seeks to help define the region as an attractive area to visit and do business in.
"MetroWest is indeed a region with its own unique characteristics. It's not just a place to drive through on the turnpike between Boston and Worcester. But if you're going to market the region, you've got to know about the region," said the bureau's Executive Director Susan Nicholl.
In order to accomplish that, the workshops will help educate ambassadors on cultural or economic "jewels" in the region, said Nicholl, which can range from businesses such as Bose, to facilities such as the New England Sports Center, to wildlife sanctuaries and botanical gardens.
"There's so many people who work in an ambassador-type role," said MetroWest Visitors Bureau Executive Director Susan Nicholl. "If we can help by giving them more tools, then they can become more effective ambassadors."