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More towns seeking sponsors, ads to balance books

Corporate cash helped Hopkinton build athletic fields at EMC2 Park after the town took a tip from sports and entertainment venues like TD Garden, Gillette Stadium (above), and the Comcast Center. Corporate cash helped Hopkinton build athletic fields at EMC2 Park after the town took a tip from sports and entertainment venues like TD Garden, Gillette Stadium (above), and the Comcast Center.
By Megan McKee
Globe Correspondent / February 28, 2010

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Ripping a page from the playbook of professional sports teams, several area communities are looking at offering sponsorships and naming rights for everything from trash trucks to schools. (Full article: 1101 words)

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