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Garnering attention

By Mark Shanahan & Meredith Goldstein
Globe Staff / October 16, 2010

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Cambridge-based Barefoot Books got a big boost yesterday when a paparazzo in LA snapped a pic of Jennifer Garner clutching one of its volumes. Ben Affleck’s bride is one of several celebrity admirers of the children’s book publisher, whose fans also include Debra Messing, Brooke Shields, Helen Hunt, Paul McCartney, Deepak Chopra, and Catherine Zeta-Jones. In the pic, Garner is holding daughter Seraphina and one of Barefoot Books’ best-selling toddler titles, “Bear in Sunshine!’’ We rang up company CEO Nancy Traversy for a reaction. “It’s not really what we’re all about, but celebrity sells,’’ she said. “Maybe that’s sad, maybe that’s OK. I have a huge amount of respect for Jennifer Garner and it’s wonderful to see she’s raising her kids Barefoot.’’

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