They may be young, but they know what they want
Caught up in the craze of home design, tweens are taking charge and redecorating their bedrooms to suit their trendy tastes
Marjorie Burke, 11, turns on the Japanese lanterns in her bedroom in Dedham. (Globe Staff Photo / Michele McDonald)
Dominique Cadet can't believe her good fortune. With her parents' recent expansion of their Cape-style home in Andover, the sixth - grader has inherited a gold nugget: the former master bedroom.
But the 12-year-old isn't satisfied with more space. She's itching to rip down the tan floral wallpaper, replace the hollow brown closet doors, and cover the plain white shades. "I want to get new white doors , and I'm thinking purple curtains," she said. "My friend Bailey has a pretty blue sparkly paint in her room. I want that in lavender, with vertical blue stripes."
Rachel, Dominique's 8-year-old sister, has bigger plans for her room: a wood platform shaped like a runway so she can model her fashions, a bunk bed with a slide attached to the top, pink walls that coordinate with the Pottery Barn Kids' comforter she's chosen, a hot pink lounge chair, and -- the final touch -- a "Go Rachel" sign painted on the door.
"I really want to funk my room up," Rachel said. "My 'Dora the Explorer' alarm clock is pretty babyish."
Who needs Martha Stewart? In an era bursting with home-design magazines, catalogs , websites , and television shows, Americans have gotten quite cozy with their inner designer. But while adults may focus on the kitchen or bathroom, a growing number of teens and tweens (8- to 12-year-olds) are pushing to have their space -- the bedroom -- made over as well.
Consider Darlene Irons. Last winter, she felt "closed in" by the pink walls and pink bedspread in her Stoughton home. So the 11-year-old convinced her parents to switch to lime green walls with all the coordinated trimmings (lamp, comforter, alarm clock). "I thought it could set a different mood," said the fifth - grader. "I added texture to the wall with a feathered wreath."
WSL Strategic Retail, a New York retail consulting firm which has published "How America Shops" studies since 1989 , found in 2005 that 75 percent of 1,011 parents surveyed nationwide purchased home decor products for their kids' rooms based on what their tweens preferred.
And what a choice.
Pottery Barn's " PBteen" brand, which is available only via the Internet or catalog , has $129 glass beaded mini-chandeliers for the bedroom and $129 "smart" pillows with built-in speakers and a control panel to broadcast iPod music.
Sears' "Room for Kids" line has $139 upholstery-covered headboards, $49 leopard-print rugs and $19 sheer canopy nets for beds. Bombay Kids has $69 putting greens and $137 zebra-print ottomans.
For tweens not ready to make a decision, there's a virtual community (Habbo.com) where users can decorate a room, using virtual money.
"Things have really exploded in the last five years," said Paula Marshall, editor of " Kids' Rooms: Designs for Living" a how-to design book recently published by
The trend has caught some parents by surprise. "I'm blown away," said Tammy Cadet, mom of Rachel and Dominique. "We have been through magazine after magazine, store after store. I know their color schemes . . . I never did this. Decorate? My room was white. I had no say."
Vickie Muse, whose 11-year-old daughter Sarah redecorated her Milton bedroom last winter, refused to get too ambitious. She painted the top half of her daughter's walls pink and the bottom half white with a green stripe across the middle. The bedspread is a floral print with pompoms on the edges. The minimalist furniture is white and the lamps pink and green with tassels. The windows are decorated with multicolored beaded strings that hang down, '60s style.
"I'm not going to pay $200 for a ' PBteen' comforter," Vickie said. "I ordered the comforter online from Sears or JCPenney . I got her furniture from craigslist ."
Sarah didn't mind. "When my friends come over, they usually say I have a cool bedroom . . . Now I'm bugging my parents for a computer."
Experts say the desire for a customized room experience has been driven by technology. "From iPods to MySpace pages, everything today is very much designed for individual personalities," said Samantha Skey , executive vice president of marketing at Alloy Media + Marketing , an advertising and marketing firm with a focus on youth markets.
Others argue that children today have more power and authority than previous generations, and overworked parents are happy to hand over some decision - making.
"With more dual parents working, more responsibility has been given to kids of any age to do everything from make yourself dinner to go to the mall and buy yourself a pair of jeans," said Wendy Liebmann , president and founder of WSL Strategic Retail . "Parents aren't delegating total responsibility, but if you're trying to keep three kids happy . . . it's easier to ask them rather than force it down their throats. That attitude has bred a group of very sophisticated and savvy young shoppers."
Maturity was Marjorie Burke's aim when she nudged her mother to remove the "baby" wallpaper border that had graced the walls of her Dedham bedroom for as long as she could remember. At 11, the sixth - grader wanted an international theme. "I wanted it to be a cool place where I could hang out with my friends," she said.
So last February, Burke's parents surprised her by having her room painted the lime green color she had picked out from Benjamin Moore. From Christmas Tree Shop s , Burke selected pink, blue, and green Japanese paper lanterns to hang from her ceiling and a coordinating blue - striped quilt to lay across her bed. She hung a framed picture of her name -- written in Korean -- on the wall and, on her metal bed frame, a small red bird toy from India.
Although Burke is still tweaking the look -- which includes a flat-screen TV and a custom-made closet -- she's feeling pretty satisfied. She said, "It's really awesome."
Suzanne Ryan can be reached at email@example.com.