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Elizabeth Cooney is a health reporter for the Worcester Telegram & Gazette.
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Wednesday, May 30, 2007

Promoting insurance through My Space

By Alice Dembner, Globe Staff

Reaching out to the young crowd, an health insurance advocacy group in North Adams has set up a MySpace page to encourage enrollment in the state’s new health plans.

In the first 12 days, Ecu-Health Care’s page received 642 views and has signed up 140 "friends," who are contacting others about the requirement that every adult in the state have insurance by July 1.

"It's a great way to network," Charles Joffe-Halpern, executive director of Edu-Health Care said in an e-mail. "One ‘new friend’, a local pizza restaurant, agreed to send notices about health care opportunities to their 1,000 friends. Health care outreach in the 21st century."

How well this translates into insurance sign-ups is yet to be seen, he said.

"It’s just one part of the strategy," said Joffe-Halpern, who also sits on the board of the Commonwealth Health Insurance Connector, which is overseeing implementation of the health insurance law. "We have to go where kids live."

Check it out at

Posted by Karen Weintraub at 03:41 PM
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