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Elizabeth Cooney is a health reporter for the Worcester Telegram & Gazette.
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Tuesday, April 17, 2007
Former Channel 5 anchor joins Beth Israel in online venture with station
Beth Israel Deaconess Medical Center's marketing department already looked a little like Channel 5 with the arrival of former senior health producer Rhonda Mann and former writer and news producer Zineb Marchoudi in January.
But now the television station's website, www.thebostonchannel.com, is looking a little like the hospital with former news anchor Heather Kahn's (left) arrival as a Beth Israel spokeswoman for a sponsored spot on the WCVB health page.
Outlined in purple, the monthly BIDMC "Hot Health Topic" and video from Kahn appear on either side of Channel 5 news stories - making it hard to tell where the ads end and the news begins.
The online feature debuted yesterday with text reports about weight-loss surgery written by Mann, the hospital's marketing director, and a patient's video story told by Kahn.
Kahn, who used to work with Mann on WCVB's health unit and now lives in Philadelphia, will also appear in television spots promoting the venture, the hospital said. The videos are shot at the station's studios in Needham.
Channel 5 also has sponsored arrangements with Mount Auburn Hospital and Tufts Health Plan, whose advertisements appear on the health page.