Hidden sneaker stash
Inside Boston's new sneaker boutique Bodega, a posh store that sells limited edition sneakers ranging in price from $80 to $2000. Bodega joins sneaker boutique Laced, which opened this winter, and Concepts, which turns 10 this year, as suppliers to a subculture that communicates through word-of-mouth, Internet sites, specialty magazines, and sneaker parties. Sneakerheads -- a few are willing to call themselves addicts -- collect limited edition (read expensive) lines of sneakers, getting up at the crack of dawn or camping out overnight to get the latest Air Jordan retro or Nike SB. The culture is so ardent that the owners of Bodega didn't bother to put a sign on the front of the store. Word spreads, and the collectors follow.
(Globe staff photo/Dina Rudick)