Berklee College of Music students raced to produce a viral video in 21 hours during the college's first Berklee YouTube Hack Day on Sunday.The event, which was jointly hosted by the college and YouTube, sought to teach students how to leverage the video hosting website to launch their music careers.
Students attended four hours of TED-style lectures by industry experts, including Charlie Puth, a Berklee student whose videos have garnered more than 40 million views, on Saturday. Session topics included how to gain confidence around recording and posting videos, how to produce high-quality videos with inexpensive technology, and how to monetize content.
Following the training sessions, participants were tasked with shooting, editing and posting a video on Youtube by Sunday's Hack Day.
Completed videos were reviewed by the Hack Day panel, which included Berklee graduate Nils Gums, who manages YouTube star Karmin, Ryan Nugent, of YouTube, and AJ Rafael, a Berklee graduate whose videos have received more than 97 million views on YouTube.