Raise your hand if you slept well last night. My guess is that most of you didn't. And those of you who travel experience a certain type of sleep deprivation that only other travelers can appreciate, or at the very least, commiserate with.
The Four Seasons Hotels & Resorts is hoping to change all of that.
In an effort to help guests get a good night's sleep, the luxury hotel brand is rolling out customized beds. The new Four Seasons Bed is being touted as the first fully customizable hotel bed, thanks to a partnership between the luxury hotel group and leading bed manufacturer Simmons. A choice of three different levels of firmness will be offered, along with a variety of pillows and bedside amenities for customized comfort.
As part of the new mattress program, guests can choose from three mattress tops that vary in firmness (Signature, Signature Firm, and Signature Plush). Returning guests will find their favorite mattress top already in their room.
The new mattress program, which is expected to be available at all Four Seasons hotels by 2016, comes in response to a survey the hotel company commissioned. The survey found that about half of all hotel guests like medium firmness, 28% preferred extra firm and 14% liked soft mattresses. The survey also showed that 30% of guests requested a room change or taken other action – a handful even opting to sleep on the floor or in the bathtub! - when their hotel bed didn’t suit their needs.
Director of Sleep Medicine for Meridian Health Dr. Carol Ash agrees with Four Seasons on the importance of a good night’s sleep:
“Beyond benefits of increased productivity during business travel and maximizing enjoyment of a holiday, there are serious reasons for get the optimal 7-9 hours of sleep each night, even when travelling,” notes Dr. Ash. “Sleep restores our brain to a baseline level of strength. It is essential for learning and allows us to strengthen our memories. Sleep is important to maintain critical thinking, judgment, spatial orientation, reaction times, and emotional stability. Lack of it impairs your ability to deal with stress, and strains your relationships.”
But there's more to a good night's sleep than just the mattress.
“One of the interesting findings in the survey is that the younger the traveler, the more likely they are to have specific preferences, and to say so,” says Dana Kalczak, Four Seasons Vice President, Design. “As we create new hotels and continually review all our properties, we have a detailed checklist that includes everything from headboard placement to technologies that are intuitive and easy to figure out, silent light switches, and sealing doors to block light and noise from the hallway.”
The Four Seasons Bed is already in place in several locations in the US (Santa Barbara and Jackson Hole among them), and will replace beds at all Four Seasons locations over the next few years.
The launch of this new bed comes just in time for World Sleep Day on March 14. If you're into getting your zzz's and want to share your favorite sleep tips with the world, join the Twitter chats with Four Seasons Thursday, March 13 at 9:00 pm EDT and on Friday, March 14 from 3:00 pm EDT using hashtag #inbedwithFS.
The author is solely responsible for the content.