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On the scene: Virgin Atlantic team brings treats, cheer to Boston

Posted by Melanie Nayer  March 19, 2013 09:30 AM

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Some mornings, waiting for the T just to find it's packed full of people and you have to wait another 10 minutes for another train and hope there's space available, just gets old. Add in some rain and snow, and it's downright infuriating.

So there I was, tweeting my frustrations from my local MBTA station, when lo and behold, the cheerful team at Virgin Atlantic appeared!

Well, not with the click of my heels, but not far from it, either. Turns out the team from across the pond is scouring Twitter for frustrated potential flyers, hoping to add some cheer to their day. Here's what happened:


After my tweet, the Virgin Atlantic team sent me a direct message through Twitter from their @VAAintheUSA account, asking if I'd like a little cheering up. They called it #FITFOO - Flying in the Face of Ordinary. Having never been disappointed with Virgin Atlantic's campaigns in the past, I opted for a little lift in my day and soon enough, a red Mini Cooper showed up to transport me to my meeting in the Back Bay.

I got in touch with the Virgin Atlantic team to find out what's going on, and here's what I learned:

The Virgin Atlantic marketing team and Cabin Crew will be spreading the love this week in Boston, while promoting our new campaign, Flying in the Face of Ordinary. #FITFOO. Using social media channels, the VA team will look for those having a dreary, ordinary or otherwise 'grey day' and need a bit of FITFOO in their lives. From there the teams will make special deliveries.

Virgin Atlantic kicked off the campaign in Washington, D.C. and handed out everything from cupcakes and coffee to a new pair of Hunter rain boots!

The airline crew will be in Boston through Thursday, making special deliveries to Bostonians having mundane days. All you need to do is tweet your woes with hashtag #FITFOO, and follow @VAAintheUSA on Twitter. You can use hashtag #FITFOO to track the crew's whereabouts and see if they're near you!

VAcar-mittens.jpgAn un-ordinary gift: red mittens and a matching scarf to keep warm in the winter weather!

Readers: If you get a little FITFOO love from Virgin Atlantic, let me know! Add your comments to the story.

Related story: Sky-high style: The Virgin Atlantic Lounge at Logan Airport

This blog is not written or edited by or the Boston Globe.
The author is solely responsible for the content.

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About the author

Melanie Nayer is a travel writer who spent many years in the newsroom before jetting off to see the world. Her goal is to bring readers the best insider information More »

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