How often do you book travel from your mobile device? If you're one of the on-the-go travelers that's setting the trend in mobile experiences, you should think about downloading the apps from Southwest Airlines, Choice Hotels and Marriott - they're raking tops from frequent travelers.
According to the ForeSee Mobile Satisfaction Index: Travel Edition, Southwest Airlines was given top marks (82 out of 100) for providing the best mobile experience. Choice Hotels (80) and Marriott (79) rounded out the top three mobile performers.
“Southwest’s simple, friendly, and no-frills approach to doing business translates well in the air as well as online. No assigned seats and no fees for baggage help to simplify the process for the consumer, which no doubt contributes to a more satisfying mobile experience,” said Eric Feinberg, ForeSee senior director of mobile.
The index is a study of the mobile experiences of 25 major airlines, hotels, online travel agencies, and car rental companies.
The index also showed:
- Apps vs. Mobile Sites: Customers using mobile apps are more satisfied with their mobile travel experience than those using mobile sites.
- Not-So-Mobile Users: More than 70% of mobile users book with various travel sites from home, while only 12% of app and site users combined claim to be on-the-go when booking similar services.
- Lookers vs. Bookers: More people access mobile travel sites and apps to research (43%) than book a service or flight (23%). And those who use the sites to simply research (77) are less satisfied than those who book (79).
"Simple is the rule. Customers are attracted to the convenience of the mobile platform and do not want a complicated experience," said Larry Freed, president and CEO of ForeSee.
Read the full survey to see what other apps were named top in their travel category.
Readers: What's your favorite travel mobile app?
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