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New Hilton web site helps cure "Vacationitis"

Posted by Melanie Nayer  February 7, 2013 09:31 AM

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It's widely reported that Americans rarely use all of their allotted vacation time from the office. In an effort to free workaholics from their desks, Hilton Hotels & Resorts came up with a solution to "vacationitis": the Hilton Urgent Vacation Care Center.

Visitors to will find a short quiz aimed at diagnosing the severity of vacationitis, and offering suggestions from weekend breaks to week-long vacations, all which link to Hilton Hotels and Resorts’ online booking form.

Workers are advised to seek aid immediately if they show signs of 14 distinct symptoms of Vacationitis, including “Straight to Voicemailaria,” a chronic avoidance of client calls, or “Replyallgia,” the result of a flood of “reply all” emails.

Hilton partnered with satirical news Web site The Onion to provide humorous illustrations that depict each system, and that can be shared on Facebook, Twitter and Pinterest. The Web site lets users diagnose their vacation needs and receive customized prescriptions to cure workaholics of their symptoms and “stop vacationitis before it spreads."

The site also contains a “global vacation alert level,” a real-time, interactive map that shows how various countries are faring on their vacation days, as well as vacation research by Hilton, dating from 1989 to 2013. The new site also features a contest that runs through Feb. 28, and will offer 15 weekend getaways as prizes.

This blog is not written or edited by or the Boston Globe.
The author is solely responsible for the content.

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About the author

Melanie Nayer is a travel writer who spent many years in the newsroom before jetting off to see the world. Her goal is to bring readers the best insider information More »

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