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Luxury hotels use social media to push summer incentives

Posted by Melanie Nayer  June 29, 2012 06:21 AM

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If social media has taught us anything, it's that no matter how many followers, fans or pins you have, you're eligible to win just about anything. In the travel industry, the rewards are even more appealing. By simply checking in, posting a photo, or filling out a Facebook form, travelers have a chance at winning everything from free hotel amenities to weeklong stays. To capitalize on the social media craze, some luxury hotels are hosting social media contests to get travelers in the mood to share.

Fairmont Hotels & Resorts celebrates social media day

Fairmont Hotels & Resorts is hosting specials on June 30 - also known as "social media day" - for its fans on Facebook, Twitter and Foursquare. Restaurants and lounges throughout the Fairmont hotel portfolio will offer complimentary appetizers from 3pm on that day, and guests will also have the opportunity to a receive 25% discount at the same outlet until August 31.

Here's how it works:

Fairmont will share a fan-only coupon through its social sites, which users will be able print or email to their smart phone. Read: if you're not a fan of Fairmont hotels on Twitter, Facebook or Foursquare, sign up to receive the deals.

FB-fairmont copy.jpgOn the days leading up to June 30, Fairmont will post details about exclusive offers on the individual hotel's Foursquare pages. There will also be a Facebook quiz, which enters fans into a drawing for a seven-night stay at the hotel of their choice. Four additional fans will be awarded $150 Fairmont gift cards to use for spa, golf, dining, hotel stays and other experiences. Fairmont hotels around the world are participating, including the Fairmont Battery Wharf in Boston.

Four Seasons World of Wonder Facebook app

World-of-Wonder-Facebook-app.jpgFour Seasons Hotels & Resorts is giving travelers a chance to win a $2,500 gift card, simply by talking about their dream vacation. The purpose is to push the various hotels' summer travel incentives while using Facebook to share travel plans (and no doubt gain more Facebook fans).

Fans of Four Seasons on Facebook will add their dream destinations to a custom-designed Facebook app, the World of Wonder.

Here's how it works:

The app features a slideshow of Four Seasons properties and fans are prompted to click on a spinning globe that pops up destinations that that might be on their travel "life list," a list that each user will create to identify their dream destinations. Share where you would go and why, fill out the form at the bottom of the app, and you'll automatically be entered to win a $2,500 gift card.

In an effort to get travelers thinking about summer vacation plans, Four Seasons added a Book Now button on the bottom of the app that brings fans to the Summer Promotions section of the Four Seasons website, with offers valid through Sept. 30.

Readers: Your thoughts? Do you look to social media for exclusive travel offers?

This blog is not written or edited by or the Boston Globe.
The author is solely responsible for the content.

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About the author

Melanie Nayer is a travel writer who spent many years in the newsroom before jetting off to see the world. Her goal is to bring readers the best insider information More »

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