Cruising continues as popular travel option

As the warm weather rolls around, so are the ways people look to travel this summer, including by water.

A survey of 250 American Express Travel Counselors showed that 32 percent of customers will seek out a cruise this season, and while many will opt for huge ships and premium cruise lines, about 36 percent of their customers are seeking river cruises.

Value remains a key factor, the survey revealed, with 43 percent of the counselors saying discounts are most effective in getting their clients to book a cruise, with 25 percent preferring on board credits. Other results: 43 percent of customers want on board credits when cruising, while 20 percent prefer a stateroom upgrade. The counselors also said they’ve noticed a cruise booking increase this year, and are seeing the average cruise length span seven nights.

For information on American Express’s travel component, visit

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