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Sports Hub first in spring ratings, WEEI tied for fifth [updated]

Posted by Chad Finn, Globe Staff  July 10, 2013 01:00 PM

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Its already high ratings bolstered by a Bruins run to the Stanley Cup Finals, 98.5 the Sports Hub posted some staggering numbers in the spring to finish first overall in the three-month radio ratings period for the third straight book.

The CBS Radio-owned station was tops in the men 25-54 demographic during the spring with a 10.2 share. That accounts for the period from March 28 to June 19.

WEEI 93.7 was tied for fifth overall with WKLB (5.5).

The Sports Hub, the flagship station of the Bruins, finished first overall by a significant margin. WZLX – also owned by CBS Radio – tied WBOS for second at 6.6.

In morning drive (6-10 a.m), The Sports Hub's Toucher and Rich' program ran away with the top spot with a 13.4 share. WEEI's Dennis and Callahan was fifth with a 6.0, though it did see an uptick to 7.0 in June.

During midday (10 a.m.-2 p.m.), The Sports Hub's Gresh and Zo program was third (7.8), trailing WZLX and WBOS programming. WEEI's Mut and Merloni program was seventh (4.2.)

In afternoon drive (2 p.m.-6 p.m.), Felger and Massarotti of the Sports Hub was tops with a 12.3, beating runner-up WZLX's programming (7.0) by a significant margin. WEEI's Salk and Holley Show was fifth (5.4).

In the evenings (7-p.m-midnight), The Sports Hub, featuring the Baseball Reporters, the Adam Jones Show and Bruins game broadcasts, was first with a 13.4 share, including a massive 16.2 in June. WEEI's nighttime programming, including the Planet Mikey Show and Red Sox and Celtics broadcasts, was second (9.7, including a 10.2 in June).

The Sports Hub also topped the fall and winter ratings periods.

Last spring, when the Celtics made a deep postseason run before falling to the Heat in the Eastern Conference Finals, WEEI, which carries their games, was second. The Sports Hub was fourth then.

WEEI (850-AM), which is now ESPN Radio, was tied for 23d with a 0.7 share. WUFC (1510-AM), which carries NBC Sports Radio programming and Pete Sheppard's afternoon program among other shows, was not listed on the Arbitron ratings overview sheets.

About Touching All The Bases

Irreverence and insight from Chad Finn, a Globe/Boston.com sports writer and media columnist. A winner of several national and regional writing awards, he is the founder and sole contributor to the TATB blog, which launched in December 2004. Yes, he realizes how lucky he is.

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