The Arbitron winter ratings period was a rout for 98.5 The Sports Hub.
The Sports Hub finished first overall in the men 25-54 demographic for the period of Jan. 3-March 27, earning a 9.0 share. Each of its four daily programs finished tied or alone in the top spot in their respective time slots.
WEEI (93.7) finished tied for sixth place with WMJX with a 5.2 share. That's slightly up from its seventh-place tie and 4.9 share in the fall.
WZLX, which like the Sports Hub is a CBS Radio property, was second overall with a 6.7.
Overall, The Sports Hub finished first in each of the three months of the winter ratings period. WEEI was third in January, sixth in February, and tied for ninth in March. The Sports Hub was also first in the fall ratings with an 8.5.
In morning drive (6-10 a.m), The Sports Hub's "Toucher and Rich'' program was first with an 11.4 (including a huge 12.1 share in March). WEEI's "Dennis and Callahan" was tied for fourth with WBZ (1030) at 6.2.
For midday (10 a.m.-2 p.m.), the Sports Hub's "Gresh and Zo" program was tied for the top spot with WZLX (8.2), while WEEI's "Mut and Merloni" was tied for sixth with WBOS (5.4).
In afternoon drive (2-6 p.m.), "Felger and Massarotti" was first (10.1). WEEI's programming finished in a three-way tie for fourth (5.3) with WMJX and WBOS. Longtime WEEI host Glenn Ordway was fired Feb. 13 and replaced by Mike Salk, who debuted as holdover Michael Holley's cohost March 20.
In evenings (6-11 p.m.), "The Adam Jones Show" was first (9.6). That's also the time period in which the Sports Hub airs Bruins games. WEEI's "Planet Mikey Show" -- as well as Celtics broadcasts -- took fifth (5.8). The book was Jones's first since taking over for Damon Amendolara, who moved to CBS Sports Radio Jan. 2.
WEEI (850), which carries ESPN Radio programming, was 20th with a 1.0 share.
About Touching All The Bases
Irreverence and insight from Chad Finn, a Globe/Boston.com sports writer and media columnist. A winner of several national and regional writing awards, he is the founder and sole contributor to the TATB blog, which launched in December 2004. Yes, he realizes how lucky he is.