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Media linkage, and more Arbitron data

Posted by Chad Finn, Globe Staff  August 12, 2011 11:30 AM

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Just a quick one here to link to today's media column since I always get a couple of emails from readers saying it's tough to find on the site. For future reference, it's almost always in the headlines section in the righthand column on the sports front. Even my dad can find it, and he's 103, calls his computer the intranet machine, and has cataracts, I believe.

Regarding the topic: My lead fell through at the last moment -- no, it had nothing to do with the offspring of a quarterback and a super model -- so I ended up with a mishmash of notes on Jade McCarthy's departure from NESN, Sox-Yankees ratings, the July Arbitron numbers for WEEI and The Sports Hub, and so on.

In case you were curious, here are some of the key Arbitron numbers for July, some of which didn't make the column. Keeping in mind that the monthlies aren't nearly as relevant as the quarterlies, these numbers are somewhat newsworthy considering the perception/spin that The Sports Hub's huge win in the spring book was powered by the Bruins' Cup run.

MEN 25-54
Overall: The Sports Hub (tied for third, 6.1 share); WEEI-AM (tied for 10th, 4.3 share)
Morning drive: Toucher and Rich (first, 8.6); Dennis and Callahan and Portnoy (sixth, 6.0).
Midday: Gresh and Zo (third, 7.1, down from June's monstrous 10.8), Mut and Merloni (12th, 3.3, same share as in June.)
Afternoon drive: Felger and Mazz (first, 8.4); The Big Show (tied for 7th, 4.7).
6 p.m.-7 p.m. The Baseball Reporters (tied for third, 6.5); Red Sox pregame show for the most part (seventh, 5.0, up 25 percent from June).
Evenings: D.A. Show (17th, 2.0. Down from 1st/14.6 in June. That's the Bruins' effect right there.) Planet Mikey Show/Red Sox games (sixth, 5.2).

One last thing: Overall among men 18-49, The Sports Hub tied for fourth (6.8). WEEI-AM was 13th (3.2).

Heading to the chat now. I'll post a couple of Pats thoughts later, hopefully.

About Touching All The Bases

Irreverence and insight from Chad Finn, a Globe/Boston.com sports writer and media columnist. A winner of several national and regional writing awards, he is the founder and sole contributor to the TATB blog, which launched in December 2004. Yes, he realizes how lucky he is.

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