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Social media bringing transparency to snow reports

FILE - This Jan. 6, 2006 file photo provided by Colorado Ski Country, Herb Manning enjoys another powder day at the Telluride Ski Resort in Telluride, Colo., with the beautiful views of 13,000 and 14,000-foot mountain peaks. When Vail Mountain reported a foot of new snow on the mountain one February morning, it didn’t take long for skiers to weigh in on social media questioning the resort’s daily snow report. FILE - This Jan. 6, 2006 file photo provided by Colorado Ski Country, Herb Manning enjoys another powder day at the Telluride Ski Resort in Telluride, Colo., with the beautiful views of 13,000 and 14,000-foot mountain peaks. When Vail Mountain reported a foot of new snow on the mountain one February morning, it didn’t take long for skiers to weigh in on social media questioning the resort’s daily snow report. (AP Photo/Colorado Ski Country, Nathan Bilow, File)
By Steven K. Paulson
Associated Press / March 30, 2012
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DENVER—Social media is bringing transparency to daily snow reports from ski resorts. Skiers and riders use smartphone apps, websites, tweets and video to spread the word.

And the industry itself has been quick to embrace social media -- especially skier raves about fresh powder.

One February day, for example, Vail reported it had received a foot of snow on its slopes. Early skiers soon questioned it via Twitter and Facebook. Vail retracted its report via Facebook -- a first for ski industry observers. The ski patrol did find a foot of fresh snow against a measuring stake, but strong winds had left uneven amounts elsewhere across the expansive resort.

With so many people watching, it makes no sense for resorts to fabricate their snow totals, said one industry spokesman.

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