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Seeing gold stars

Regional Olympians may have what it takes to win lucrative endorsement deals

Bode Miller on Feb. 21 at the medal ceremony for the men’s Super Combined. Bode Miller on Feb. 21 at the medal ceremony for the men’s Super Combined. (Mickael Kappeler/AFP/Getty Images)
By Johnny Diaz
Globe Staff / February 27, 2010

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The 2010 Winter Olympics may not produce the quantity of advertising darlings that the Summer Games do. But a few elite New England athletes may hit marketing gold - in the short term, at least. (Full article: 869 words)

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