THIS STORY HAS BEEN FORMATTED FOR EASY PRINTING

His mettle will still make the biggest impression

Advertisers bet on Tyson Gay before Olympic mishaps

Tyson Gay looks at the scoreboard in frustration at the Olympics. Tyson Gay looks at the scoreboard in frustration at the Olympics. (Michael Steele/Getty Images)
By Brian Steinberg
Globe Correspondent / August 23, 2008

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Sprinter Tyson Gay is an earnest, hard-working athlete whose youth and Olympic hopes made for a potent formula for advertising success. But is he still as alluring without a gold medal in the mix? (Full article: 775 words)

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