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Olympics just a day at beach for Ebersol

By Bill Griffith
August 27, 2004

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The Olympic credo may be faster, stronger, higher, but NBC's Olympic motto is a lot simpler: "Maximize ratings for advertisers, audience, and affiliates." "The No. 1 rule is to get the largest number of viewers tuned in for the longest time," Dick Ebersol, chairman of NBC Universal Sports & Olympics, said yesterday via phone from Athens. (Full Article: 1124 Words)

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