Radio wars surveys

Radio ratings are confusing. Who knows what they really mean? These surveys simplify the matter. (Text by Chad Finn)

Morning drive

On air since: 1997; moved to 6-10 a.m. time slot in September 1999.
Favorite topics: Patriots, Celtics, Red Sox, politics. Not necessarily in that order.
Tune in for: Interviews with Tom Brady, Doc Rivers, Boomer Esiason, among others. Neither John Dennis nor Gerry Callahan shies away from asking difficult questions.
Change the dial when: Callahan begins a sneering political rant.
Best guest/contributor: Brady, who is always engaging during his weekly paid interview during football season.
On air since: Fred Toettcher and Rich Shertenlieb debuted in June 2006 on WBCN; moved to The Sports Hub for August 2009 launch.
Favorite topics: Bruins, pop culture.
Tune in for: Shertenlieb's hilarious produced bits, starting with Big Bang Clock.
Change the dial when: Adolfo Gonzalez is asking a pink hat.
Best guest/contributor: Former Celtic Brian Scalabrine, whose interview the morning after the Celtics lost Game 7 of the Finals to the Lakers provided compelling insight into a pro athlete's mind-set.

Afternoon drive

On air since: August 1995
Favorite topics: Depends upon the rotating co-hosts that join ringmaster Glenn Ordway (pictured), but Lou Merloni is particularly good on baseball.
Tune in for: The daily Whiner Line.
Change the dial when: A "celebrity" caller is on Line 1.
Best guest/contributor: Patriots coach Bill Belichick, who appears on Mondays and seems to respect the knowledge of ex-player co-hosts Steve DeOssie and Fred Smerlas.
On air since: Michael Felger and Tony Massarotti debuted in August 2009
Favorite topics: Patriots and Red Sox, with a healthy dose of skepticism.
Tune in for: Felger's epic rants about Brett Favre and Randy Moss.
Change the dial when: The hosts seem to be agreeing on everything.
Best guest/contributor: Paul Perillo of Patriots Football Weekly has a knack for putting Felger in his place.


On air since: Dale Arnold has been at WEEI since it switched to an all-sports format in September 1991; Michael Holley joined him in March 2005.
Favorite topics: More than any other sports show in the market, they capably discuss the sports topic of the day.
Tune in for: Their usual reasonable, amiable sports talk.
Change the dial when: Arnold tries to resist being too critical.
Best guest/contributor: Red Sox manager Terry Francona's Wednesday interview during baseball season is appointment listening.
On air since: April 2010, when Andy Gresh replaced original co-host Gary Tanguay.
Favorite topics: Football, football, football. Scott Zolak is a former Patriots backup quarterback with an eye for the game's nuances.
Tune in for: Reaction and analysis the day after a Patriots game.
Change the dial when: The grating Gresh starts his tough-guy routine. (See: Jacoby Ellsbury.)
Best guest/contributor: Jon Heyman of Sports Illustrated and the MLB Network, who brings knowledge as their baseball insider.


On air since: December 2005
Favorite topics: Red Sox players of the '60s. And '70s. And some from the '80s.
Tune in for: Mike Adams's relentless optimism regarding the local teams.
Change the dial when: He makes a joke you heard in fourth grade.
Best guest/contributor: Lenny Megliola, who has the wit for radio if not quite the voice.
On air since: August 2009
Favorite topics: While Damon Amendolara is adept with local teams, particularly for someone who has been in the market such a short time, he stands out with his ability to talk national sports.
Tune in for: Intelligent opinions and good-natured banter.
Change the dial when: Host's talking-points become repetitive.
Best guest/contributor: His rapport is strong with a variety of guests, but Comcast SportsNet New England's Jessica Moran tops the list.