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After two straight years of winter drought, last season’s abundant stockpile of snow left skiers rejoicing and New England resorts reaping the benefits of outstanding conditions through all the important vacation periods and deep into spring.
So how do New England resorts build upon the momentum of a banner year? If the press releases touting capital improvements are a guide, profits are being plowed back into businesses to keep customers satisfied in terms of snow quality and trail variety.
“I think what you’re seeing is money being infused back into the industry not just as a way to recover from those lean years, but as infrastructure investments that will pay off for years to come,” said Sarah Wojcik, director of public affairs for the Vermont Ski Areas Association.