Nike unveils a new running shoe in Boston
Earlier today in Boston, Nike introduced the Nike LunarGlide+, a new lightweight running shoe with an innovative mid-sole design architecture called Dynamic Support, a patent-pending system which adapts to a runner’s gait with each step, providing superior cushioning and as-needed stability. Nike is calling the LunarGlide+ “the next game changing innovation for runners.”
Leslie Lane, global vice president and general manager for Nike running and Phil McCartney, global footwear product director for Nike running, unveiled the new shoe during a media presentation at 21 Dry Dock Ave.
“All runners are different and therefore need specific solutions,” said McCartney. ”The new Nike LunarGlide+ featuring the Dynamic Support system responds with cushioning and stability so runners will no longer have to compromise. Runners will experience a ride which is specific to them and how they run, even as their gait changes throughout a run.”
The Nike LunarGlide+ will be available globally beginning July 1, 2009.
A real long distance call
RunKeepr i-Phone application
Jason Jacobs, a Boston-based entrepreneur, is the founder of the company behind RunKeeper, an iPhone GPS fitness tracking application for runners and cyclists that has been downloaded more than 325,000 times since August and featured heavily by Apple in their iPhone ads.
Jacobs partnered with a team of undergrads from Emerson College as part of a social media class, they came up with the idea of having Jacobs run the Boston Marathon dressed in a giant iPhone costume.
Check out the filming the process of pulling the campaign together here.
Look for Jacobs running along the course tomorrow.
- Steve Silva, Boston.com senior producer, two-time Boston Marathon sub-four hour runner.
- Ty Velde is a 16-time Boston qualifier who's completed 12 consecutive Boston Marathons and 25 marathons overall. Ty is now training for his 13th Boston run and will provide training tips for those who train solo and outside, no matter what temperature it is.
- Rich 'Shifter' Horgan is a 19-time Dana-Farber Marathon Challenge team member who runs in honor of his father, who died of colon cancer. He will provide updates on local running events with a focus on the charitable organizations that provide Boston Marathon entries for their organization's fund raising purposes