By Chris Reidy, Globe Staff
The ad is the latest in a series of spots with the theme of "Bruins Hockey Rules."
The message of this spot: "Always have your victory dance ready."
An earlier ad in the series showed a Bruins buff committing the most grievous of hockey mortal sins -- dating a sightly Habs fan.
According to Mullen, ads from the campaign have already been viewed more than 500,000 times on YouTube.