Rex Ryan is certainly good at generating headlines and keeping the phone lines full on sports talk radio stations and generally saying things that push the needle, while Bill Belichick...avoids such things.
Belichick is generally mocked by NFL fans for his preference of clothing (a drab gray hoodie with chopped sleeves) and the monotone delivery he uses during press conferences. If you ask the right question, you can get an informative answer from Belichick, but at no point will he boast about himself or his team.
Turns out, that's not such a bad thing in the eyes of sports fans.
ESPN.com's SportsNation posed this question: "Which style would you prefer from your coach in dealing with the public?"
The choices were -
Rex Ryan's outspoken candor
Bill Belichick's guarded blandness
Interestingly, 71 percent of over 87,000 voters picked Belichick's "blandness." The page breaks down voting on a state-by-state basis, and while as expected all of the New England states skewed significantly in Belichick's favor, Belichick won the majority in every state, even New York and New Jersey.
Of course, the difference with the public may be what sways players to come to New England: Belichick's way gets results. Ryan's hasn't, at least not yet.