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Coors light on wallet

Posted by Eric Wilbur, Boston.com Staff March 12, 2009 07:33 AM

Here’s a little tidbit, courtesy the Denver Post’s Jim Armstrong, to try and convey just how downright insane and out of touch the New York Yankees are for setting the cost of dugout seats this season at the new Yankee Stadium (the ones they’re – duh – having trouble selling).

Cost of a dugout seat in New York for a single game: $2,500

Cost of box seat season tickets at Coors Field behind home plate: $2,800.

That’s an additional $300 for 80 more games in Denver, working out to an average of $34.57 per ticket, a discount of $2465.43 per game.


The dugout seats aren’t the only ones the Yankees are having trouble selling of course. The Yankees resorted to taking out full-page ads in the New York Times last week to try and drum up interest in the worst economy this country has seen in decades.

Richard Sandomir writes in the Times:

The stadium is the Yankees’ stimulus package, but the unsold seats are making them feel short of full stimulation. The ads make the Yankees look a bit desperate; the last thing they want is for these seats — the “greatest in the world” the team has called them, which will be seen prominently on television — to be empty on opening day and beyond. Will we next see a casting call in Backstage for seat fillers for these magnificent seats?

This is all poor timing, of course. The Yankees didn’t expect the economy to tank around the time they debuted their billion-dollar palace. Wall St. can’t afford to go to Yankee Stadium this season. Sorry.

But Yankee Stadium does have this on Coors: It will become the first antimicrobial facility in Major League Baseball. Ironic seeing that the last Yankee Stadium may have been the least antimicrobial facility in Major League Baseball.

According to UPI.com, “Areas of the stadium to be treated include the home and visiting club houses, locker rooms, training rooms, dugouts, showers, managers and coaches offices, weight-training areas and family lounge.”

So much for the hot dog vendor. But then again, it's plainly obvious that the Yankees don't really have the fans in mind any longer.

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7 comments so far...
  1. Good article, Eric. As a Red Sox fan currently living in Denver, the value goes far beyond what a box seat costs. You can get into Coors Field for as little as $4, the cost of a rockpile seat. It only costs $1 for my son. Since they allow you to bring in your own food and drinks (John Henry, are you reading this?), I can have a relaxing night at the ballpark with my boy for only $5. Now that's value!

    Posted by denver_soxfan March 12, 09 10:08 AM
  1. C’mon, Wilbur, put the stone down, you’re standing in a glass house.

    The Red Sox ranked highest (again) on the 2008 Fan Cost Index, which calculates the average cost of a day at the ballpark for a family of four. The Sox came in at a whopping $320.71.

    The Yankees FCI was $275.10, still well above the league average of $191.92, but plenty cheaper than the Sox.

    Posted by murph March 12, 09 10:24 AM
  1. Enough with the Annual Ticket Price Lament...

    It's pretty simple, really. New York City is the financial capital of the WORLD. Like it or hate it, there is money in NYC. Yes, those seats aren't selling and it's unfotunate timing for the Yankees - but comparing the prices between a brand new Yankee Stadium with prices in Denver is apples and oranges.

    It's a fun comparison - but it means nothing. The only way - ONLY way - ticket prices in places like NY and Boston are going to fall back to the giveaway levels of parks in the middle of the country is if people stop filling the stadia at the current prices.

    I don't understand this public lament of "they're killing us! I can't take my kid to a game!" as if some right is being denied ... well, save the money, do something else, and watch the games on tv. Save the money you'd spend on 4 games and buy a big ol' HDTV, if you don't already have one.

    It may not seem fair - but these teams don't owe anybody anything. If you can't afford to go to a game it's only because someone willing to pay more money is filling your seat. Don't blame the teams. Afterall, it's the American Way... unfortunately.

    (For reference purposes, I'm a Red Sox supporter)

    Posted by Ed S. March 12, 09 01:02 PM
  1. It's simple economics, Eric. The stadium cost a really, really lot of money and now the Yankees need to get a really, really lot of money back. Simple enough for you?

    Posted by Classless March 13, 09 12:18 AM
  1. You forgot to mention the seats in Denver befind home plate come with a fantastic buffet and their own private bar 10 feet away underneath. That area of the ballpark was designed perfectly for those that can spend it. They did a great job. Unfortunately, its all corporate even at the WS. I don't think half the people in that area even knew who was playing... it was actually kind of sad from a fan perspective that the 30 best seats in the house were occupied by people who seemed to care less that they were even at the WS. Not exactly an electric atmosphere even at the WS with the Rockies (their first time there, and the Sox going for 2 in 3 years at the time). Sad. I'd rather be screaming from the cheap seats getting beer spilled all over me surrounded by people that actually care about the game and can't beleive their luck they got tix to the big game.

    Posted by McGGGGGGGGG March 13, 09 09:14 AM
  1. Boston media commenting on Yankee inflated ticket prices....excuse me a sec....


    Posted by J March 13, 09 06:32 PM
  1. Upper bleacher seat for the sox? 12 bucks.
    Soda and a snack? 10 bucks.
    Parking down the green line? 3 bucks.
    T fare? 4 bucks round trip.

    Plenty cheap enough for a night out.

    Posted by Kelly March 14, 09 04:32 PM
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