I fear that indications are that the media coverage of the Upcoming Labor Apocalypse in the NFL -- as opposed to the ULA in MLB, the NBA, and in MLB -- will be pretty much as dismal as one can expect. When the Vikings and Saints threw a little Joe Hill at each other before the season opener on Thursday night, Al Michaels waxed smugly about how beneath him he thought the whole spectacle was.
(Note to Al -- back in 1980, when you broadcast that Olympic hockey game between the USA and the USSR? You really didn't strike a blow for freedom and democracy. You didn't free the hostages. You did not inaugurate Morning In America. You were not Vaclav Havel, OK? You weren't even Foster Hewitt.)
If there is one group of athletes that deserves guaranteed money, and liberalized free agency, and probably the biggest OSHA award since the asbestos industry got guillotined, it's NFL players, whose cognitive half-lives drop by the hour. That alone should bring some balance to the coverage. Alas, I am not optimistic going forward. The NFL's courtier press corps is one of the worst-kept secrets in the communications industry. If there's water to be carried, they can be counted on to raise a positive Din.
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