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Who are the ad geniuses who came up...

Posted by Charles P. Pierce  April 9, 2010 02:59 PM

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I'm a little bit surprised at the uproar surrounding the appearance of Zombie Earl Woods on a commercial released to coincide with his son's comeback at the Masters. I have come to wonder what some people expect here.  Are people expecting an exhibition of public shame from the Nike Corporation? Are people expecting, you know, good taste? Did people expect a kind of chastened modesty from the athlete in question?

Rebuilding the brand is tough work. It's not for sissies.


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"Mr. Knight? The folks down in Creative have a notion..."
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